Alexandra Trașcă
Product designer & PM. I help complex products become simpler - without compromising what experts rely on.
Mobile compliance platform
Rebuilding the field experience of a property risk and compliance app for managers in the field. Android and tablet. PM + UX.
Consumer smart-home controller
A wall-mounted touchscreen redesigned around its hardware constraints, not in spite of them. PM + UX.
Scientific simulation software
Modernising a 30-year-old CFD tool used in safety-critical engineering. PM + UX.
About
I'm a product designer with a PM background. For almost five years now, I've been shipping complex products end-to-end across web, mobile, and embedded, drawing on hundreds of hours of user research and stakeholder conversations, and constantly learning new things about human behaviour.
I came into design through cognitive science. That shows up in how I think about user behaviour, evidence over intuition, and the gap between what people say they do and what they actually do. Most of my work has been in domains where complexity matters, and where the design problem is preserving what experts rely on while making the product approachable to newcomers.
Currently based in Krakow. Open to roles that take complex products seriously.